ABOUT | Travel Marketing Machine

About Bronwyn White

Founder of The Travel Marketing Machine

“Sometimes I have to pinch myself that this is my job.”

As a travel researcher, I get to sit across from people and ask: “Why do you travel?” And they tell me honestly, emotionally, sometimes tearfully.

They talk about grief, about healing, about reconnecting with themselves or someone they love. They talk about the trip that changed their life or the moment they felt different seen, safe, free, alive.

I never take that for granted.

Because understanding travellers, deeply, emotionally, and at scale, is my life’s work.

A 35-Year Love Affair With Travel and Its People

I’ve worked in the travel industry for over 35 years. My journey began at Qantas Airways, where I spent 15 years moving through nearly every corner of the business, from wholesale, retail, sales and group tours to global brand research and marketing.

It was at Qantas that I learned the holy grail of brand marketing: emotional connection.

I had the rare privilege of working alongside the creators of the I Still Call Australia Home campaign. I watched what happens when a brand story reaches deep into the hearts of people, and I’ve never looked at travel marketing the same way since.

Since then, I’ve worked with:

Major global brands like Qantas, Emirates, Tourism Australia, Tourism Canada, and Intrepid

All levels of government, from DFAT to state and regional tourism bodies and local councils

Hundreds of tour operators, cruise and destinations, from boutique brands to household names

I’ve run research for everything from flatbeds in business class to cruise loyalty, in-flight experiences, brand equity, and campaign direction. But no matter the project, my goal is always the same:

Bring the voice of the traveller to the centre of the strategy.

The Work I’m Most Proud Of

My superpower has always been translating complex research into strategic, everyday change.

I’ve helped travel brands:

Increase customer satisfaction scores on underperforming routes

Rebuild their brand identity based on a real human connection

Shape campaigns that became part of the national consciousness

Navigate difficult truths about what travellers actually want

Now, I’ve taken that same methodology and made it accessible to everyone, from big brands to small operators, using the tools of AI.

Why I Embraced AI (and What Makes My Approach Different)

At first, I resisted AI. (I laugh about that now.)

But once I realised how it could help scale research-backed, emotionally intelligent marketing, I went all in.

I’ve since trained with global experts, joined AI masterminds, and built a custom AI system that thinks like me, consults like me, and writes like me, but faster, and at scale.

This isn’t plug-and-play ChatGPT content. It’s a strategic layer built on years of real data, real travellers, and lived industry insight.

I built The Travel Marketing Machine to give every brand, from solo travel advisors to global players, the ability to connect with their customers meaningfully, with the speed and efficiency of AI.

That’s the magic: emotional intelligence meets intelligent automation.

What I Believe (And What I See Happening)

I believe that great travel marketing should feel like a conversation, warm, real, and human. When I come across your brand, I should feel like you’re speaking directly to me.

I should feel seen. Advised. Moved.

But too often, I see:

Content written for algorithms, not humans
Brands relying on agencies that no longer understand their voice
Cruise, touring, and senior markets reduced to price wars to differentiate positioning
AI is used generically, creating sameness instead of standout.

I’m here to change that.

What We Help With

Right now, I’m helping travel brands:

Reconnect with their brand voice and their audience

Compete in a generative AI world (without losing their soul)

Stand out in categories being drowned in sameness

Connect emotionally with their ideal traveller

Get found in AI summaries and search

Tell stories that make people want to book, not scroll past

If you’ve lost your brand mojo, we can help you find it again.